Master Educational Short Form Content: How HarperCarrollAI won 400k Instagram Followers in 13 Months without losing content depth

00:00:00: I've grown like a hundred and forty thousand followers or something just in the last few months.

00:00:05: And that has been posting once a week went to this day, Like now if i look back on any you can see the stats there?

00:00:11: The direct follows from that video...I think it's two hundred fifty-thousand from That Video.

00:00:16: That video launched

00:00:18: me.

00:00:20: Hypercarol is probably the best person To follow when You want to learn about AI But not only about news, but also in a like.

00:00:28: how does AI work way?

00:00:31: She's an former AI engineer was four years at Metta spent.

00:00:37: A lot of time building a venture that was then sold to Nvidia and is now since January twenty-twenty for producing a lot of concepts on Instagram accumulating more than four hundred thousand followers and sharing her best practices on building an educational personal brand or in general content brand.

00:01:01: because she started journey as still being part of the company that sold to Nvidia.

00:01:08: And it was very educational, It started on X. She then moved to Instagram Reels only January twenty-twenty-four which is thirteen months ago and made more than four hundred thousand followers in that time frame.

00:01:25: So we are decoding her way to create content in a world where everybody wants to make shiny, flashy fast cut videos.

00:01:35: I would love to understand how Harper is pushing boundaries by not falling for all this fleshy stuff and rather building a very educational brand.

00:01:49: Because in my opinion that's super, super relevant to all the founders and businesses out there who are thinking hey we need To do more content as a brand too educate our users but also an entertaining way And therefore I spent The next sixty two seventy five minutes with Harper on actually Figuring out what it takes to be an educational content creator and what you can learn for your business.

00:02:21: And also brand.

00:02:23: so without further ado, here's Harper Carroll from Harper Carol AI about everything You need To know For Building An Educational Brand.

00:02:36: My name is Fabian Tausch.

00:02:37: We're listening to unicorn victory one of the largest founder podcast in Europe.

00:02:43: super happy to present this episode.

00:02:46: Harper, welcome to the Unicorn Bakery!

00:02:48: Thanks Fabianne.

00:02:49: thanks for having me.

00:02:51: I have two topics that i would love to dive deeper into and i'm sure we will find more throughout the podcast.

00:02:57: The one is um educational content as i am doing this as a podcaster And you're doing this in a short form way like super successfully In a way that actually Respect deeply because when I look on your Instagram and watch some reels, it just feels educational.

00:03:37: calm way and very fact-based, deep research content to a broader audience which I think is super seldom at the moment.

00:03:48: And therefore i would love to understand how you are thinking about content because every company right now probably understands hey we need to think about this but at the same time being like this super flashy and crazy, fast paced everything.

00:04:07: So I would love to get your thoughts on educational content And so dive into that.

00:04:15: when?

00:04:15: How did you start?

00:04:16: because i think To understand the inflection point is super important too.

00:04:20: then follow through where we are at At The moment.

00:04:23: Yeah Thank You for the kind words.

00:04:26: Im happy That you've received the content.

00:04:28: well to start off with how I got into AI education.

00:04:34: So, it was getting people onto GPUs remote cloud instances of GPU and making that whole process really easy.

00:04:56: because In order to get people to use the platform, we were wondering why would anyone really want to check into a GPU?

00:05:05: There are servers that are serverless where you just send your data.

00:05:09: To an instance of LLM and then you get it back like Why Would You Actually Want Check Into A Cloud Instance?

00:05:15: And We Realized Oh Yeah It'd Be To Train A Model Or To Kind Of Host Your Own Model.

00:05:21: But Really The Main Use Case Is To Train a Model.

00:05:24: So I Made These Guides Because of my background, I know how to train models.

00:05:29: It's a bit more involved.

00:05:30: you know it involves code and actually changing the parameters at the model kind of opening up... Opening it up then retraining again... Retraining it again passing in new data.

00:05:41: so i made these guides on How To Fine-Tune Really Popular Open Source Models With Your Own Data.

00:05:47: And I started with Mistral.

00:05:51: when first came out The First Release Of Mistral I think it was, seven B. And made a guide on how to fine tune your journal entries.

00:06:00: and when i started that had about fifty followers on Twitter.

00:06:04: but for some reason my post got you know fifty thousand views.

00:06:10: so it blew up even though I'm small just showed people really wanted.

00:06:16: the guides were very effective pretty viral, hundreds of thousands of views on X. And then I continued outputting these guides—these fine-tuning guides and also different types of guides not just fine tuning but working with open source large language models through code and doing so through the GPU environments platform.

00:06:41: Yeah those tutorials were viral.

00:06:43: they were the number one fine-tooning guides on Google across multiple search engines.

00:06:50: thousands of people find two models for their businesses, work and personal use.

00:06:57: That was really exciting.

00:06:58: to get the feedback that I truly love doing.

00:07:04: I've always loved teaching ever since I was young.

00:07:08: I taught AI at Stanford when I was there for a PhD course or couple other courses.

00:07:15: Teaching AI has been an interest in me.

00:07:17: but then seeing it blow out showed Okay, there's actually a demand for the way that I teach and this style.

00:07:24: And it's... For some reason in the way they explain things really hits home to people.

00:07:28: so then i was advised in January to start an Instagram.

00:07:34: So Start More Broad Content because on X The content Was Much more geared towards developers more technical People?

00:07:45: We realized That There Would Probably Be An Audience For Just More Broad AI Knowledge across all types of people.

00:07:54: So I made an Instagram, started short form content.

00:07:56: that blew up really quickly and yeah then start-up was acquired by NVIDIA.

00:08:03: Now work on AI education and advising.

00:08:08: so I advise a few companies full time And i just love it.

00:08:11: It's like my heart is passionate feels like All the things in life that loved as child coming together to Do this work.

00:08:21: so I just feel very blessed to be able to do.

00:08:24: This and that's actually one of the exciting things That i love about AI which we can talk, About is that i think it will enable so many more entrepreneurs And i know thats of interest you at unicorn bakery But i think Many More people Will Be Able To Follow Their Hearts Passions Now Because Ai Will Enable Them To Have Those Tools to do what they couldn't before and so we can get into that.

00:08:46: I think it's super interesting, uh... What you said with like.

00:08:49: i had fifty followers on xi posted something And when viral in the community everybody used it.

00:09:00: It was super neat at the same time because you say hey..I need to be broader then move onto Instagram and produce reels short form video.

00:09:09: It's super, super interesting to see.

00:09:12: First of all were you able to recreate virality based on the first post or was it like okay?

00:09:18: Was one of the posts that worked out?

00:09:20: and then I did like fifteen others and one other went well Like how was in the beginning

00:09:25: So interesting?

00:09:26: i mean...I don't know if its because X started boosting me but.. ..i just blowing up onto her.

00:09:34: All my posts are getting on X. You know hundreds thousands views tens of thousand, fifty-thousand.

00:09:41: And it wasn't even that I had that many followers like my follower count Like i was getting you know ten X My follower account per post at least and...I don't know.

00:09:49: maybe just because I kept posting from That or Because the guides kept being really good and people were saving them Those true People.

00:09:56: we're saving them and sharing them and liking them and watching them.

00:09:59: so uh..i Just kind of rode that for a while.

00:10:03: in Was outputting Many fine tuning Guides all The time And then I kind of slowed down eventually.

00:10:10: Once January came, my...I slowed down and since My Presence on X has been much reduced.

00:10:16: uh Since about a year ago.

00:10:19: But there was a few month period where i was just Releasing content every day.

00:10:22: There was a uh twelve days Of Christmas thing that I did last Christmas.

00:10:28: Uh Where I was at the office and released A new guide everyday for twelve days And they were like full-fledged guides.

00:10:36: So I was just.

00:10:38: I was really prolific in my guides at that time.

00:10:42: And then, kind of more pivoted towards the short form on Instagram.

00:10:47: You started with a guide because it's super educational and super niche?

00:10:53: How did you start with end user in mind?

00:10:57: Did How big in mind you want to solve?

00:11:01: Like, how were you starting about the guides.

00:11:03: What is it like?

00:11:04: just high?

00:11:04: hey I would love to explore this myself and then I just present by findings that was

00:11:11: exactly The latter had my journal entries.

00:11:16: i wanted To find tuna model on them And at the same time yes we knew That We Wanted to create a guide to get people onto the site.

00:11:23: so there Was that incentive obviously.

00:11:27: But I was personally interested In the topic of fine-tuning a guide on my journal entries.

00:11:31: It was very funny and hilarious, And if you watch the video that is on YouTube You'll see that the output is quite personal.

00:11:38: even though I asked it to be personal...it wasn't THAT personal like..It was broad enough That i was able to share it on youtube to tons of thousands of people.

00:11:46: but um But yeah, it was something that I was personally interested in and Very just a joyful experience.

00:11:55: And I think that came through In the video right?

00:11:57: You know Rick Rubin talks a lot about, if you know who Rick Rubin is.

00:12:02: He talked a lot the creative way and creative act.

00:12:08: he says never create for your audience always create

00:12:11: yourself.".

00:12:12: And then that's when true beauty comes out.

00:12:16: I saw it to be true by doing my own thing which was really interesting in making video fine-tuning it genuinely having fun.

00:12:24: I got a lot of comments saying like, this is the most fun coding tutorial i've ever seen in my entire life or in seven hundred years.

00:12:30: Or you know that because it was gen-I genuinely enjoyed it!

00:12:34: I did it kind of for me as having fun and dancing as the code was compiling.

00:12:39: um So yeah, I think that just resonated with people.

00:12:43: so Rick Rubin It's really really on to something.

00:12:48: How did you then find your way into story from video?

00:12:51: You said okay we I think there's an audience.

00:12:55: we want to be broader, but from like...I think there is an audience for broader topics too.

00:13:02: I'm finding my spot in an educational way.

00:13:08: and how did you form excellent longer-form videos and guides?

00:13:13: How did you find your way into short-form?

00:13:20: Instagram and education on Instagram.

00:13:23: And he was like, you should really try Instagram?

00:13:27: You know I think it would be good there.

00:13:31: so i made my instagram account and made Harper Carroll AI!

00:13:36: If you follow me on x you'll notice that my handle is Harper S Carol because Harper Carroll didn't exist back then.

00:13:42: It started with Instagram when uh, twenty-twenty four.

00:13:52: Have your account for like a year and a month?

00:13:55: Yeah And change couple weeks.

00:13:58: Crazy that you have a Four hundred thousand plus followers now.

00:14:03: how did You find Your way of your style?

00:14:07: Like?

00:14:07: I think it's super.

00:14:09: It's Super hard to.

00:14:11: How do you approach it?

00:14:12: Did you at first mimic someone you liked That just followed whatever you thought based on how you created the guides.

00:14:21: Like, How did you start with the first video?

00:14:24: It's a great question I started just thinking about like what are topics and basic terms that i can explain to people That they would want to learn that I can explain in ninety seconds?

00:14:39: And it was some crucial AI topics that I want to discuss.

00:14:43: And so, i made a video about GPUs and make the video... At first it was kind of still thinking about my ex-audience you know?

00:14:52: I made a guide on if your fine tuning model when he realized you run out of GPU memory like why is happening?

00:14:57: in?

00:14:58: that's obviously much more complex and much more advanced topics but then kinda gradually shifted towards really topics, and then I launched...I was just trying things.

00:15:15: I think about ten posts or

00:15:16: something.".

00:15:17: And they were again a bit more advanced.

00:15:21: when you're fine-tuning use something called an identifier which can help you fine tune easier with fewer examples like very specific kind of more advanced topics.

00:15:31: Then i started this thing called the Ten Days Of AI Basics.

00:15:37: That was the real launch of my Instagram, it's that video.

00:15:45: The videos before I had about two thousand followers for like ten posts which is not bad.

00:15:49: but then...that video got me a hundred thousand followers within a week!

00:15:56: And to this day now if i look back on and you can see the stats there..the direct follows from that video....I think its two hundred fifty-thousand from

00:16:07: that.

00:16:08: You know, it's so funny because I've sent this to people.

00:16:11: I send this to a friend of mine and she is also trying to grow her

00:16:12: account.".

00:16:13: She was like,"I have this really great Instagram guy.

00:16:15: he's viral".

00:16:16: It's okay!

00:16:17: He's good with

00:16:18: virality!".

00:16:18: And i said ok we'll send him his video...and he can study it.

00:16:21: because..i had no idea what is so viral about it.

00:16:24: but every platform that i posted on goes relatively

00:16:26: viral!!

00:16:27: And its the opposite you would think would go

00:16:30: viral!!!

00:16:31: Because when you think of virality....you think as u say colors, flashiness, quick paces jump cuts.

00:16:39: This video I'm like, hi!

00:16:42: Welcome to the Ten Days of AI Basics.

00:16:44: Click my name is Harfer and that's in a background.

00:16:48: click it's slow...I mean some people say its ASMR.

00:16:53: they're just very chill Like i guess there are..my shirt is red which i think is pop-of color but i don't know.

00:17:03: But really this content is me.

00:17:05: It's relaxing.

00:17:07: Maybe then what you see on Instagram, I think visually it is a bit appealing which was not intentional with the red shirt and the wood background.

00:17:17: But just sharing my background and promising to help people learn AI through a series introducing like key soundbite that they can keep them in between AI and ML machine learning And having them want follow along for rest of ten days right?

00:17:37: I not miss the series, so that's an incentive to follow.

00:17:40: Moving into that piece in the show notes because after we talked about it and why can't link it?

00:17:46: So therefore probably helpful for everybody watch this video Because... That is what i mentioned at first.

00:17:56: You are presenting things often in a very calm way And all of the time when looking tips for TikTok, or short form in general.

00:18:07: They're like think about the hook and try to be flashy in a way of use colors... Use the visual hooks.. How do you think?

00:18:19: Do you think it matters?

00:18:21: how much does it matter?

00:18:22: because everybody on Tiktok tells me is only thing that matters.

00:18:29: It's super interesting cause feels very huge contrast.

00:18:33: I really wonder about this as well.

00:18:35: As my platform has grown, and um...I've kind of shifted to having more like professional videos you know not just a selfie camera.

00:18:45: i have upped the production quality bit And I moved through editors and found different video editors that they liked or don't like.

00:18:53: They use-as are saying sounds and jump cuts in graphics.

00:19:00: A lot of my videos that don't have that actually do really well, but it kind of tends to need to be a relevant topic.

00:19:08: So if it is topical for example I recently released video about Deepseek That was like just me talking in the camera and did very well.

00:19:16: or another video where i also talked into the camera selfie style.

00:19:22: after Zuck released a video, what was it about?

00:19:25: It was after his interview with Joe Rogan.

00:19:27: I just talked about my work at Metta because he had mentioned in the podcast.

00:19:31: so i used that as an opportunity to share a little bit of background cause someone asked me if I was coder recently and yeah is not clear!

00:19:40: So I kind made a video on those two did quite well With very minimal editing.

00:19:48: didn't use editor for I did use something like Descript, which can go in and cut some of the pauses.

00:19:56: So I am kind of speeding it up.

00:19:57: but i have noticed recently when I take too long to talk... Like I've done some test reels And When don't remove those long pauses The video doesn't do very well.

00:20:05: so even though my ten days of AI basics video for some reason somehow got past that Uh..I would recommend not having too many pauses.

00:20:16: Maybe unless you had a visual hook or ASMR or something, you can get the whole vibe of video to be released then.

00:20:24: But as I have this new editor...I don't know!

00:20:28: I'm working with him and he does graphics and works really hard on his graphics.

00:20:35: those videos are doing well too.

00:20:36: so I did go through a period when i did slightly lower production quality videos and my viewership started to go down.

00:20:42: I was actually posting more often as well, it's posting like multiple times a week at least twice a week sometimes three times a weak.

00:20:48: I know creators are post every day.

00:20:49: then I shifted too increasing the production quality of that increasing editing quality having a little bit more graphics on those videos than I had before just making it look a bit more elevated.

00:21:04: I do once a week, like minus one.

00:21:08: So Thursday and Wednesday then Tuesday And Those my viewership has gone up significantly and i've grown significantly that way Like in the last three months?

00:21:20: I've grown like a hundred and forty thousand followers or something just in the past few months and That has been posting once a weak with slightly higher quality videos but not again.

00:21:32: these like crazy high-quality edits flashy colors and things like that.

00:21:37: Um, so I don't know.

00:21:38: it really is a trial-and-error game.

00:21:40: every creator i talk to was like...I don't Know!

00:21:43: I'm just trying things out And you try and you test things and You see what works and What doesn't?

00:21:48: With the Trial Reels too I've only used That once but um..i got some good feedback.

00:21:53: I tried an edited slightly edit version then A version that Was basically not edited at all.

00:21:58: Then I found The slightly edited Version To remove cuts I mean, to remove pauses that did better.

00:22:05: So

00:22:05: let's say you want to post next Thursday whatever You're like.

00:22:11: what is the first step?

00:22:12: What are you thinking about The absolute First Step before you To produce a new video?

00:22:23: so first up is i have A note stock of like a checklist of different topics that I want to cover and if i think something is important, add it.

00:22:33: And write scripts about this.

00:22:38: then record the script.

00:22:40: so don't follow verbatim.

00:22:41: but I used not do scripts just wing it found longer get right.

00:22:47: sometimes its not as clear.

00:22:50: The filming takes a lot longer and then I'll go back.

00:22:53: And be like, oh shoot actually didn't say this thing that i wanted to say?

00:22:56: Then you're like what do I do?

00:22:57: because I'm done filming now so I make sure that have all the points that I want.

00:23:03: So I will record the video.

00:23:08: Usually it's about once a week.

00:23:11: if watch my videos There tends to be like batches of three, I'm moving around a lot.

00:23:16: I move a lot in my life and still haven't found somewhere to settle right now.

00:23:21: but you'll notice that my videos come out kind of like in threes where the background is same this shirt's the same That because i am filming them all at the same time.

00:23:30: And then so film like three or two Sometimes four.

00:23:35: Then those will be like stockpile.

00:23:38: But im trying to film every week, at least.

00:23:43: And then if there's something pressing like the deep seek thing I'll sit down set up my camera and just talk to a camera To get something out to help people learn as soon as possible.

00:23:56: You have the list of ideas?

00:23:58: Um...and i'm sure There is more than one idea on that.

00:24:00: so How do you prioritize once you say hey now I want to produce how Do your prioritize the ideas?

00:24:07: Honestly it's Just looking back On them and saying oh this One I think is most relevant right now.

00:24:13: This is what matters, this is what people should learn.

00:24:16: like.

00:24:16: sometimes i have ideas that sat on there for months and every time i go to check it i'm like this isn't important so its not prioritized.

00:24:27: Then you sit down after your pick the idea start writing a script do just write first draft which was general base of it?

00:24:40: Are you the person thinking, hey what could be a hook for the topic?

00:24:44: and then I'm thinking about the body.

00:24:45: And the rest of it like how are you approaching in this script?

00:24:49: Oh goodness!

00:24:50: i guess...I mean..i am not so good at hooks.

00:24:56: uh that's

00:24:57: the person.

00:24:57: um adding like one hundred forty thousand followers in three months.

00:25:02: So

00:25:03: thankyou!!

00:25:04: I'm trying to get a little bit better about slight hook But I'm getting a little better.

00:25:12: So actually, there was a guy wrote that most people don't know about this and it's probably why they're so against

00:25:20: AI.".

00:25:21: And then what is like good way to intro it?

00:25:27: That makes people think,"Why should i

00:25:30: care?".

00:25:34: Because their time And so I try not to be spammy with my hooks because that's not, i don't like that.

00:25:45: My whole thing is about education and um... So I try to really make sure.

00:25:51: it kind of just says why this person should be interested in this topic?

00:25:56: For example the Transformers video I made that explained The Transformer's architecture-I said this architecture completely revolutionized AI and enabled systems such as chatGPT.

00:26:06: It was called the transformer.

00:26:07: let's talk.

00:26:08: Or, what did I just release?

00:26:10: Like a deep seek one.

00:26:12: I forget how i started that one but it was like people have asked me about Deep Seek and I'll explain really quickly why this is happening.

00:26:20: Why the stock market is crashing...I got in trouble for saying that from some people.

00:26:28: It's not the whole stock market..it was plunging I guess crashing as technical term which I didn't know.

00:26:34: Um, I didn't get in trouble but some people kind of came after me for that one.

00:26:38: But yeah...I try to just think about again what's important.

00:26:42: why would someone care?

00:26:43: Do you think about length- What needs to be IN the video versus WHAT do YOU leave out?

00:26:52: because when i think about a topic and want to explain I'm typically the guy who can explain it for five or ten minutes rather than like, ninety seconds.

00:27:03: Sixty seconds.

00:27:04: Forty-five seconds so... And everything that I say often opens a new door and then i'm more the person who wants to walk through the door not the one who want's keep the doors shut.

00:27:18: So how do you figure out what is most important part?

00:27:23: That enough information for this video

00:27:27: You know.. It kind of comes naturally to me.

00:27:32: I

00:27:33: can be very long-winded, for example in podcasts but when i know that it's a ninety second thing...I just am able to explain something at high level and make sure all the pieces are clear by dipping my toes into each door.

00:27:55: so rather than going deep from that door, it covers a bit of in-depth knowledge they actually would need to know and understand the thing on top.

00:28:07: And I guess like just do that kind naturally?

00:28:14: People have asked me how you explain things so well... In way people tend really resonate with.

00:28:23: someone told recently your skill is what you find easy that others don't.

00:28:30: And for me, it's just like explaining things quickly in a way that captures the whole essence of the thing and really true-way... ...and helps someone really grasp it.

00:28:44: As I'm talking to you—I guess i'll share these two things because they're coming up– I hadn't thought about this before.

00:28:50: When was high school my pet peeve so everyone had you know senior superlatives.

00:28:57: My pet peeve was, everyone had like normal pet peeves um...like you know chewing gum or whatever mine wasn't not understanding something.

00:29:05: so I guess i was like that obnoxious in high school and didn't realize it.

00:29:09: but like in classes I would like grill the teachers if it wasn't clear.

00:29:13: get why, make sure I understood the whole piece.

00:29:16: And it actually...I learned helped my peers.

00:29:19: so for example in math class like i was never afraid to ask the questions and then My peers were able to learn from that because they were the questions everyone had.

00:29:27: So at the same time I grew up acting and went to Method Acting School Leestrasburg school And it's a really famous, Lee Strasburg Theatre and Film Institute.

00:29:41: It's a very famous acting school.

00:29:43: lot of well-known actors have gone there... ...and their method is called Method Acting….

00:29:50: …and you become the person!

00:29:53: So I think that like you need to become them You feel your thoughts or feelings are not acting anymore but you ARE them.. ..you hear about actors who go crazy if they play villainous characters and also Method Actors.

00:30:08: But anyway, I think that...I started from a young age.

00:30:10: I started at like ten and then went every year for seven years—for seven hours per day —every Saturday?

00:30:17: And we would do these practices for hours and hours an hour…and had to become other people!

00:30:22: Part of what i'm doing perhaps is baked into my teaching as both this insatiable desire to understand something completely to make sure all the gaps are filled, but then also have a beginner's mindset in something that I already know.

00:30:41: Because i had that ability to empathize through acting?

00:30:48: For some reason it is clicking for me now.

00:30:55: Sometimes for me, and this might sound stupid but sometimes it feels super hard to keep the beginner's mindset.

00:31:00: then not wanting To Sound smart or be a smart person or anything But just asking the question.

00:31:07: that has to be asked for the audience also in the podcast And I have to jump over my own like shadow all the time too.

00:31:17: do that because my My head wants me to be the smart person.

00:31:20: I'm like probably not the best idea here.

00:31:23: So interesting you say that.

00:31:25: so I two things that come to mind When i was at, don't think.

00:31:30: I've ever really had That issue and i think maybe it's a deep confidence?

00:31:33: I think It's a male-female thing.

00:31:35: i think men.

00:31:36: i've heard somewhere that men are naturally like more Like that where they want to make sure They preserve their smartness And show that whereas for me i've always been very confident in my intellect Maybe because it Was validated from A young age but I've never kind of feared it, and so i've always been able to ask the questions.

00:31:55: And like kinda put myself out there.

00:31:58: that has helped people...and ...I actually had when I was at Metta my first full quarter.

00:32:03: At Metta My co-worker wrote this really amazing write up for me He's a man!

00:32:09: And he wrote this beautiful PSC performance summary cycle or something where they do performance reviews.

00:32:17: And he was basically like, when you meet someone who meets you at Harper, They don't assume that you're smart because you don't do the things typically smart people do Where they try to show up in a certain way and ask questions But once you get to know them You realize just how smart you are.

00:32:37: I'm not trying to be like that.

00:32:41: Maybe it's a woman thing, maybe just a me-thing?

00:32:45: I don't know.

00:32:46: but i have heard that men the many...maybe its because ive always worked with man basically my entire career..i've always worked with men But ive heard is different from them.

00:32:57: You wrote

00:33:00: this script you decided what needs in there whats going out and then your recording.

00:33:06: or is there like a period of, hey let me revisit the script?

00:33:11: Like how are you moving forward.

00:33:14: Oh I want to say one more thing about not being afraid to look down.

00:33:19: so when i started doing my more broad instagram posts A friend of mine who was very wonderful mentor and very successful educator Who's also professional Um, and like very well.

00:33:39: Very established and legit.

00:33:42: He also teaches more broadly topics.

00:33:46: And you know I said people if i start posting...I did have this doubt Like what your saying?

00:33:51: I started thinking If I start posting More broad topics then Im not posting to the super technical People on x and im talking about really basic concepts.

00:33:59: Are people are going to take me seriously?

00:34:04: People are always gonna like hate and you just can't worry about that.

00:34:08: Like, You have to do what your excited to do And for you thats teaching broad concepts.

00:34:12: If...you have the background Then..You've proven yourself.

00:34:16: But also who cares?

00:34:19: There's going be people Who want to hate on you.

00:34:22: So if someone is thinking About doing something That maybe more Broad & not supernation Doesn't necessarily showcase Your ability To handle really complex topics

00:34:33: go through.

00:34:34: I didn't think a second about others when i started the podcast, so there was no chance of losing because it didn't have anything better to do.

00:34:44: Today im thinking more what other people think about content that i produced than i did eight and half years ago which is lucky in probably the inverse how other people feel.

00:34:57: but back then i was just like an nineteen year old kid searching for opportunities.

00:35:01: How can I talk to people that i shouldn't sit at a table with?

00:35:04: and my answer was hey, And today I'm thinking more about, hey what are people thinking back then?

00:35:30: This just didn't exist because it was so convinced that this is the only way of making things happen and willing into existence.

00:35:37: which a funny thought.

00:35:39: Because often when you start and already have like the social network and colleagues in everything oh now i am doing something new!

00:35:51: Now feels cringe.

00:35:53: why would do that... So typically the start is the hardest part.

00:35:57: And I got lucky that, uh... ...I was so convinced that i need to do this and-that I can't Do The Things That I Want To Like.

00:36:06: Talk To People.. ..That I Find Interesting & Shouldn'T Talk Too From A Hierarchical Perspective Which Is um interesting too to reflect on in retro.

00:36:17: That's

00:36:18: SO cool!

00:36:20: Getting past the cringe thing is definitely really admirable for sure Like good for you.

00:36:27: That's awesome.

00:36:27: It was happy in the beginning, sometimes I still have to cringe things.

00:36:31: so therefore whenever i post a real life it feels cringe.

00:36:36: So if I post a podcast that doesn't feel cringy but If I post an Instagram reel then it does and depends on the platform.

00:36:50: got rid of it, but its a dependency.

00:36:56: As you're growing right until... Yeah I remember that too and yeah i guess It comes back to Rick Rubin.

00:37:06: You just can't care what other people think about you And it's hard because we are social creatures Right?

00:37:11: We humans who want connect with other humans and not be cringe and not feel like exiled from the tribe.

00:37:18: But I don't know.

00:37:20: Well, I just know Fabian that people really care about your content and you're making a big difference.

00:37:26: so hope to think of it next time when we publish something on Reels.

00:37:31: Yeah hopefully i do.

00:37:33: but back to your script.

00:37:37: So you finished the script And decided what's in whats out?

00:37:40: Do you have like a pause?

00:37:46: be here on the table and revisit it like two days later, or are you then straight going into recording?

00:37:51: Like how is this from there.

00:37:53: It's a good question.

00:37:55: I'll tend to record it And well i'll look at it.

00:37:59: make sure that covers everything.

00:38:00: Make sure its accurate.

00:38:02: Often run through an AI.

00:38:04: make sure Everything is clear makes sense factual Maybe reword some things.

00:38:09: have the AI reword in way thats clearer And not roundabout more concise.

00:38:16: make sure then edit again.

00:38:17: Make it still like me and I'll usually record, see if i like the vibe of it.

00:38:27: sometimes these days I will record something or watch a bunch more times to realize that this isn't quite what I want to portray but doesn't hit right and then perhaps refilm it again.

00:38:47: So I tend to only do, as they said like one two three videos in a filming session And that's when i come with a script.

00:38:57: But sometimes yeah not always Do I need to re-film?

00:38:59: And change the script and re-filmm.

00:39:01: but Sometimes I do...and I find In The Times That I do It is really worth it!

00:39:07: Its annoying Like When You Go To Doing It you're like ohhh I have to do it Again Like, oh I like finally found it and done.

00:39:12: And really needed to get this done.

00:39:14: don't want do it again but It's worth it.

00:39:17: So if you get to that point just know that its worth it.

00:39:19: Out of ten videos said your record How many are you in the end publishing?

00:39:26: I would say like eight.

00:39:28: Yeah so pretty high.

00:39:30: But what is the?

00:39:31: What Are The Main Reasons That You're Like This One Can't Go Out.

00:39:35: i Don't Feel Comfortable Doing That

00:39:38: A few things.

00:39:40: One is like what I said, I'll record it and say oh actually don't like the vibe of this.

00:39:48: Like for example i made a video on AGI And It was kind of took bit of negative stance towards it Kind of like...I had misinterpreted.

00:40:01: when first heard about the five hundred billion investment in Stargate project I was disappointed because i thought it was from our government.

00:40:12: I didn't realize that this is basically a private investment, and then i was like dang all for just AGI!

00:40:18: And so i recorded the video with more pessimistic about AGI... Then i watched it and said no this isn't really what i want.

00:40:30: first off im not how to communicate with my audience.

00:40:32: Im never a fearmonger or something.

00:40:35: but thats one of those things Um, and then another one is I just try not to be like negative.

00:40:42: Just cause i'm not really liked that as a human either And I don't think the world needs it.

00:40:48: So how do we feel about this?

00:40:51: The positive spin on this Is actually am excited about AI About non-AGI AI Like specified for specific applications For example cancer like a specific type of cancer treatment and finding methods for that, just having these really specialized AI systems.

00:41:14: And so then I made a video on that instead if AGI is cool but what's better than that?

00:41:19: I think specialized AI Systems are in this... This is why i'm excited to see the lost opportunity we have when we're focused on AGI.

00:41:27: There were more people who educated about AI so they could apply it to their own applications rather than just having all the money go to AGI.

00:41:38: One additional question that came into my mind, because you have a large audience that is used through your videos by now at least a good bunch of them maybe also already a few hundred thousand plus who were added throughout last three months how are you thinking about when doing content planning and thinking about the video?

00:42:04: Are you thinking about, hey this is a video to grow my audience versus this isn't video to retain.

00:42:09: My audience?

00:42:10: That's great question.

00:42:13: um You know when I was growing rapidly i Was doing these intros And I've been just playing around with different types of intros.

00:42:21: I find When I do intros in my videos so like quickly give the quote-unquote hook then say hi i'm harper This Is my background.

00:42:27: basically why should listen To me if there are million ai creators?

00:42:31: but Like like a kind of background that you can trust to teach about this complicated topic.

00:42:40: And I find on those videos, for example the Ten Days of AI video insane followers follow growth from it's just night and day.

00:42:49: people comment You don't need do this.

00:42:53: we already know where your follower is.

00:42:55: all my videos.

00:42:57: fifty to seventy percent of viewers are new um, are not followers.

00:43:04: And so it's important to have that intro.

00:43:08: and I know what's annoying for my viewers but the data are very clear That The intro is huge.

00:43:16: So

00:43:17: you would not have done it on a video then in the end brought like two hundred fifty thousand followers

00:43:22: Totally exactly!

00:43:23: In another video i posted recently where there was basically A meme of a scribble Like super convoluted scribble.

00:43:31: Did you know this meme was actually pretty accurate about how AI works?

00:43:34: Let me explain.

00:43:35: And then I gave my background, that got me like fifty thousand... Actually there's probably an overstatement of thirty five thousand followers from that one and it is because i have the descriptor!

00:43:48: It has explanation for who am.

00:43:50: In videos that go viral now but haven't been doing intro they just don't make grow as much more recently.

00:43:59: Like I'll get a lot of views, but not really a lot followers because people truly do want to know.

00:44:04: So i guess what i'm getting at here is it's constantly a balance.

00:44:08: more recently It's been More for my...I've Been thinking more about my existing followers Because I haven't been including that intro And so i'm Not Really trying To grow as much?

00:44:21: Or At least i'm not Thinking About Reaching the new Followers As Much.

00:44:26: But It's definitely, it's always a trade-off.

00:44:29: And I really recommend having some kind of intro like why you are...I actually saw an intro yesterday that I thought was really good.

00:44:38: This woman who went to Stanford Business School and so hers she has her hook then says hi i'm blank.

00:44:45: this is my series or account where share my learnings from Stanford business school for free what you get out of it.

00:44:56: It's a really good hook for me, I don't know how...I feel like my hook needs to be longer or my intro needs to

00:45:25: Definitely something I never did, like also on for example LinkedIn posts or in the podcast.

00:45:31: Or anything.

00:45:31: i always just go right and try to deeper rather than as you say In your head it's more a knowing audience that already have.

00:45:44: but how should you attract new audiences when everything we buy is people?

00:45:52: We are always interested in the backstory, we're always interested into persona.

00:45:56: So how should they click on a follow button if they don't know why?

00:46:00: If it's just like... They never hear for their content.

00:46:03: so definitely need to rethink of few things that you do because I've never done this before.

00:46:12: Right!

00:46:14: It really helps.

00:46:15: Who Are You?

00:46:16: Why Should I Care What You Have To Say?

00:46:19: because there's so many other people that and like, People's time is limited.

00:46:25: You know?

00:46:26: Your point.

00:46:27: now we have to get to the AI part So I'm not sure if you liked it but uh If i had to describe you probably I'd be as um As a yeah...I would just say Like The Queen of AI when I look at content.

00:46:44: And therefore Thank you.

00:46:45: I would love to understand your AI tool stack, what are the things that make your life easier because you use AI tools?

00:46:54: Because i can't imagine You on one hand as an AI engineer but at the other end like also Like everything you do...I can't Imagine you're not using it in tons of Things That I and many Of The audience have never thought about.

00:47:09: Oh my gosh Yeah!

00:47:10: I mean..i'm Using Claude like all day, every day basically for everything.

00:47:17: To answer quick Google questions.

00:47:20: if I need to make sure that the response is factual then... Like i need to be really positive and often use a service like perplexity or something that will give me references.

00:47:33: because you know hallucination is a big problem.

00:47:36: we can talk about that.

00:47:37: um If your listeners don't know what that is.

00:47:41: but it's very important thing to be aware of with large language models, that they hallucinate.

00:47:46: They make things up unless they are augmented and even when they are but less likely uh... When they're augmented with the ability to like give you references.

00:47:55: so for example with perplexity it's a platform that uses lots of different types of large-language models.

00:48:01: You can choose which one just kind of updates itself And then when you ask it a question It'll give you References for its responses gives like a little number kinda like in a paper And then you can click it and go to the reference.

00:48:14: But even those references, It makes things up.

00:48:16: so You have to be careful.

00:48:19: Those programs are getting better.

00:48:21: hallucinations Are actively being mitigated but its somethings to be aware of.

00:48:25: So I'll use again perplexity.

00:48:27: if i need facts I will use Claude If it doesn't need to be factual.

00:48:31: Um...I'll have like Recently thought about a way To do that You know, so there are all these like self-help books.

00:48:40: For example Chris Foss's Like Never Split the Difference and I was writing an email.

00:48:45: And...I Was like edit this e-mail.

00:48:48: it was a proposal or something?

00:48:51: And i was like edit This E-mail So that Proposal E-Mail Whatever so That It Adheres to The Principles of never split the difference!

00:48:58: So I don't even have To read the book.

00:48:59: it just does it for me Because it has that knowledge Of that Book

00:49:03: right?!

00:49:04: And so..it's amazing I've been saved so much time.

00:49:08: Granted, i can't use it in like real-time and in real life but It was able to kind of edit my email for using top negotiation strategies.

00:49:19: What else?

00:49:21: For lesson planning or explaining concepts you could.

00:49:30: I talk to a lot of people about using it for social situations.

00:49:33: A lot of them DM me and use as like therapist or emotional support, no that doesn't replace people but is really useful tool at any hour the night.

00:49:45: i have friend who uses in her relationships.

00:49:49: instead calling a friend she's dating this new guy.

00:49:53: Instead call friends ask if you'll talk to Claude because he actually I mean, another benefit is like when you're talking to your friends or single-friends whatever.

00:50:02: it's basically blind leading the blinds.

00:50:04: Like we all have our limited experience of humans and what we think as normal or okay?

00:50:09: Or whatever... What would do in a certain situation?

00:50:12: but Claude or Chachi BT or whatever large language model that are using has A lot more access to professional resources into mass consciousness And so its gonna give better advice on different types of people that you're dealing with.

00:50:31: So, um... You can use it as like an advisor for really any kind-of thing crafting legal contracts looking at contracts I would still have a lawyer look as well.

00:50:43: Um..I've made the mistake before where i just used chatwt and but yeah so there's lots of different ways that you can Use It!

00:50:51: And then other tools.

00:50:53: Descript is one that I really like as a creator, upcoming podcaster.

00:51:02: Have you used it?

00:51:04: Used in years ago and now we're using different tool stack or could revisit at some point.

00:51:12: It's great for editing videos short form because right now when i'm doing short format pauses and like say, for any pause longer than x seconds or point x seconds then cut it to .x seconds.

00:51:33: And if you say something wrong You can have your AI version of your voice fix it.

00:51:39: So change the audio.

00:51:41: I'm not sure If there's a change in video.

00:51:43: There should be but...I heard that there was But i don't think ther actually is.

00:51:50: Change the video To match The new audio like your mouth movement, but I don't think it does that.

00:51:57: And... It will make clips for you.

00:52:00: so if you upload your podcast, it'll make clips and time stamps.

00:52:05: So another thing with podcasters is they have to go through their own timestamps which was so tedious.

00:52:12: Descript will do this for them.

00:52:15: Gamma's really useful in making slide decks out of notes.

00:52:20: so it just generates slide decks for you out of your notes.

00:52:23: So something I'll do like, from my Ten Days Of AI Basics series is that go on, you know, Claude or whatnot and upload my lesson plan for that topic?

00:52:34: For the ten days of A.I.

00:52:36: basics.

00:52:37: It will help me flesh-out that plan create a really detailed lesson plan outline And then i can plug into Gamma and have Gamma make a slide deck that I can use in my teaching, so it saves me hours and hours of time.

00:52:54: Have another idea for slide decks?

00:52:56: I'm not sure when ever created the last slide deck.

00:53:01: So just avoid it.

00:53:03: but maybe i should start doing...

00:53:04: Oh!

00:53:05: It's

00:53:05: horrible!!

00:53:05: I agree..I always hated making slide decks But Gamma makes them really easy.

00:53:12: Yeah.

00:53:13: I am NOT associated with Gamma either Just by the way or Descriptor any of these companies.

00:53:18: Okay, so Descript Gamma Cloud Plexity.

00:53:23: Are there other things that you use on a daily basis or weekly basis that are excited about?

00:53:31: I like AI insights over-ring health AI stuff Or eight sleep.

00:53:42: those give you insight as to... your sleep and wellness.

00:53:47: And I'm excited about health integrations with AI, so adaptive personalization learning for your body and giving you suggestions based on your own biometric data.

00:54:05: that is super exciting to me especially in like obviously women's health.

00:54:11: another thing i was talking a podcast recently.

00:54:16: She asked me, does AI make children dumber?

00:54:19: And I said oh my gosh no.

00:54:22: Think of kids who ask you these questions like why is the sky blue?

00:54:28: or what's the sun made up?

00:54:31: and unless your a scientist then you know that things off top are red AI, you can just give your kid these voice AIs like chat.

00:54:42: GBT is a good one because it already has this feature where.

00:54:46: You can to say hey we're about talk two three year old.

00:54:49: so communicate with us being that as the three-year-old and explain everything in way that's understandable for the three years old and they can.

00:54:57: your child have his long conversations with an expert.

00:55:02: basically every subject matter learn and satisfy the child's insatiable desire for learning.

00:55:09: And so like, you know she was joking it's free childcare but really I mean... It's the best form possible of childcare!

00:55:16: They're not just watching TV and passively absorbing.

00:55:21: they are asking questions that thinking their able to engage-they can talk about exactly what they want to talk about dinosaurs or whether.... Or..I don't know anything kids talked about.

00:55:34: i dont have a kid yet It's so cool.

00:55:37: Like, I'm so excited about that.

00:55:38: it makes me really want to have a kid.

00:55:40: because how many kids are So curious but their parents aren't like too busy can help them Can explain to them?

00:55:46: They just don't know.

00:55:47: they shut them down.

00:55:48: You know this kid can have this like expert with them.

00:55:51: twenty four seven and i Just see think children are going to grow at such A more rapid rate And perhaps become maybe we'll see a lot More gifted kids Because kids will be able To zoom in on what they're most passionate about.

00:56:06: Like we might see an era of children who are really excellent, like child prodigies and what they do because they will be able to have this twenty four seven teacher To help them excel at what their most interested in.

00:56:20: What an unbelievable gift that is.

00:56:23: That's super true.

00:56:24: And one thing I would love to add too dad Is.

00:56:27: i know a lot of kids lost the curiosity at some point because their parents didn't want to answer anymore or they have no time.

00:56:35: They don't know who ask any more and you can then still like continue and propel forward with questioning, asking in curiosity... Because if someone is never lazy or tired or angry it just answers.

00:56:53: so we will always have a new best friend for the general knowledge and but also specializing if you want to dig deeper than like because the parents are in the lexicon so they can't know everything.

00:57:07: And by now, we will have a lot of kids then grownups who'll be way more curious that some other people grew up earlier.

00:57:17: I think it's such great point exactly in line with what i'm saying.

00:57:23: Of course, I'm so excited about AI for kids.

00:57:26: It's going to be huge!

00:57:28: The opposite of making them dumber.

00:57:30: I agree.

00:57:31: So... For everyone interested What would the best start to learn about AI?

00:57:40: We talked a little bit about the video that you will mention in a second.

00:57:45: Where do i start when I want to follow and understand your content?

00:57:50: where does the rabbit hole starts?

00:57:53: I like to start, as you said.

00:57:55: I'm gonna mention the Ten Days of AI Basics series...I have a lot of people telling me that it's super helpful and it's funny because when i need to refresh on topics- I'll go watch them!

00:58:05: Because for example how did explain error analysis or training?

00:58:11: How do they say

00:58:12: that?!

00:58:14: So get feedback from those..i had this short series on Instagram And now its on YouTube.

00:58:23: I'm halfway through that series at the time of this filming.

00:58:27: Um, I still need to finish that but i'm half-way through the long form series...I did finish the short form series um But that is on YouTube and I think that's a really great way to get started!

00:58:37: I also have coding tutorials And like non code coding tutorial so using cursor which development environment where you can basically just like talk to a large language model and then it'll code for you.

00:58:52: So I have a tutorial on that, um... And i am coming up with the podcast which i'm excited about.

00:59:01: or we will talk about current events and i'll interview people who are working with AI For different use cases like in health You know diagnostics or cancer treatment?

00:59:12: Or different types of treatment or uh preventative medicine or in education, like what we just talked about with kids.

00:59:19: Or personalized education and how AI is transforming that.

00:59:25: so I'm excited about that podcast That's coming soon And other educators who are really excellent In the AI space.

00:59:33: i would say Andre Carpathi.

00:59:35: he has some really excellent videos About building LLMs from scratch.

00:59:39: three blue one brown Is a great YouTube that has fantastic graphics to explain pretty in-depth mathematical concepts, including some deep learning AI machine learning concepts like the Transformers.

00:59:55: So my transformer video takes graphics from his video and credits him but they're pretty excellent.

01:00:01: His graphics are just top notch to help people understand these concepts.

01:00:06: so those were good AI educators out there as well.

01:00:11: I would say we can agree on watching the first video of AI basic series, follow your Instagram account because then also get to know once the podcast is going live.

01:00:22: And then I will link it with other creators as well so that people can look around and dig deeper into their actual experience like all this stuff... deeper stuff that we left out right now because I wanted to know about educational content creation and your daily workflow more than the AI stuff.

01:00:43: So shame on myself, but probably you can do another episode at some point digging deeper into the AI

01:00:50: topics.".

01:00:51: I was just too curious on their educational contents side.

01:00:57: Oh thank-you!

01:00:57: Well this has been a pleasure of really enjoyed it as is the first podcast where i've kind on the content piece.

01:01:05: I've never done that before, so it's been fun!

01:01:08: Thank you.

01:01:09: Robert thank you so much and i will link to everything in the show notes and wish all of your best for this podcast.

01:01:17: if there is anything we can help with just let me know.

01:01:21: happy too.

01:01:21: And thank you very much for everything.

01:01:23: It has been such a

01:01:26: pleasure.